Unilever continues to lead in the global deodorant and antiperspirant category with its new “Anti-Mark Antiperspirant Technology,” developed to prevent white marks on dark clothes and yellow stains on white apparel.

The company has introduced its new proprietary formulation in Dry Spray format across five of its key brands: Degree Men, Degree Women, Dove, Dove Men+Care and AXE. The products are currently available in nearly 40 global markets and are rolling out to retailers in the U.S. now.

The discoloration is caused by a combination of skin oil, sweat, active ingredients and laundering. Matthew McCarthy, Unilever Senior Director of Deodorants and Men’s Grooming, says, “As the global deodorants and antiperspirants leader, we’re constantly talking with consumers about their personal care needs and know that yellow stains and white marks on clothes are among the top unmet category needs…We’re proud and excited to deliver this innovation to the marketplace and provide a real solution for shoppers.”

The new formula – incorporated in 24 variants – will be on shelves at food, drug and mass retailers nationwide starting in early December 2016.